For Australian fit out, shopfitting & joinery firms

Your next fit‑out is already being planned. Without you.

We find the retail and hospitality groups rolling out sites right now, identify who signs off the fit out package, and put the meeting in your calendar. You pay for meetings that happen. Nothing else, ever.

17 groups expanding · 60–80 packages · next 12 months
01The condition

Referrals and tender lists are not a pipeline.

They're excellent, right up until the quarter they go quiet. Meanwhile the groups actually commissioning fit outs are being approached by nobody, because almost no one in this trade runs direct outbound.

REF 01.A

You wait to be asked

Work arrives through relationships and tenders. Both are reactive, and both put you in a price fight against firms you've never met.

REF 01.B

They're already building

National brands publish rollout programmes months ahead. Packages are awarded long before a tender ever reaches you.

REF 01.C

Nobody makes the call

Your competitors aren't approaching these buyers either. The door isn't locked. There's just no one standing at it.

02Programme schedule — extract

This is live, right now.

A sample of what's publicly announced for the next twelve months. Every line is a fit out package going somewhere.

RefOrganisationProgrammeLocationSites
02.01LSKDAdditional stores confirmed, on top of 30 tradingHobart · Werribee · Penrith12
02.02Adore BeautyNational network build from a standing startNational20
02.03Burnside VillageStage 6, phase 3 approvedAdelaide80+
02.04MerivaleTotti's into Melbourne and ByronPanel opportunity90+
02.05Sports DirectUnder Accent Group, multi‑banner portfolioNational8
02.06Australian Venue CoRolling refurbishment programmeNational200

Sources public. Tracked continuously and matched to your state, sector and capacity.
The work is in knowing where to look and who to ask for.

03Sample deliverable

This is what nine hundred and fifty dollars buys.

One page from a Victorian Pipeline Map, built this month from public announcements. Contact names are withheld here for obvious reasons. Yours arrives inside forty eight hours, built to your state, your sector and your capacity, with the names in.

Specimen sheet from a Victorian Pipeline Map, drawing PM-VIC-001 Rev A. Nineteen organisations with announced expansion in Victoria, split into multi-site rollouts and openings where no contractor is in the seat yet. Each row gives the organisation, the programme, the role that signs off the fit out package with the contact name blacked out, and the site count.
Extract · Victorian retail · Rev A · 1 of 6 pages
04Method statement

Four things, every month.

04.01

The map

A researched list of organisations expanding in your state and sector. Named brands, site counts, timing.

04.02

The names

The individual at each group who signs off the fit out package, with their role and how to reach them.

04.03

The approach

Outreach written and sent in your name, from infrastructure we run, so your own domain is never at risk.

04.04

The meeting

We work the replies, qualify the interest, and put the meeting straight into your calendar.

05Revision schedule — rates

Priced so the risk sits with us.

No lock‑in, no setup fee, no retainer until you've seen what lands.

RevItemDescriptionRate (AUD)
A Pipeline Map Every group expanding in your state and sector. Site counts, timing, and the decision maker at each one, named. Yours to act on with or without us.Delivered inside 48 hoursIf it does not name at least three groups you were not already aware of, do not pay for it. $950One off
B Qualified Meeting Named decision maker, confirmed interest, booked directly into your calendar. You pay only for meetings that actually happen.No minimum term $500Per meeting
C Monthly Retainer Target of six qualified meetings a month, monthly reporting on everything in flight, and territory exclusivity available on request.30 days' notice either way $3,500Per month

One firm per city, per segment.

If we are working for a shopfitter in your city and your sector, we will not take you on, and we will tell you so on the first call rather than waste your time. Most segments in most cities are currently open.

06Issue for construction

Find out who's building in your patch.

Tell me your state and the kind of work you want more of. I will come back the same working day with three groups currently expanding that you are not talking to, named, with site counts. No charge, no obligation, and no follow up unless you ask for one.

07Drawn by
GT
Giles Taarland
Founding Partner

I've spent twenty years in commercial sales and business development, and I already work inside the Australian construction supply chain — on architectural lighting specification with architects, interior designers and builders across New South Wales, Victoria and Queensland.

That's the reason this works. I know the difference between a shopfit rollout and a base build tender, I know how a package gets awarded, and the outreach reflects it. You will be dealing with me directly, not an account manager.

A fair question at this point is who else I have done this for. The honest answer is that Fit-Out Pipeline is new. That is precisely why territory is still open, why you are dealing with me and not an account manager, and why the first thing I will do is build you a map you can act on whether we ever work together or not. Judge the work, not the letterhead.